Digitalization. A megatrend that no company can ignore! At the same time, however, its nature is not immediately apparent to many corporate executives. Opportunities and challenges often remain diffuse, yet buzzwords dominate communication. Specific first steps do not seem to be worthwhile since classical characteristics of the value added "turnover, cost structure, flexibility" are too dominant and long-established practices to achieve company goals are too deeply embedded in the culture. Digitalization is revolutionizing the value added to entire industries, changing the way companies addressing their customers’ needs, creating new sales channels, and opening efficiency potentials throughout the company. Pioneers are already achieving considerable success.
- Staufen China
- CEOs, COOs, CIOs, GMs, Plant Managers, Production Managers